【奥维报告】2023年2月中国厨余垃圾处理器市场总结报告-10页免费下载

奥维云网（AVC）呈送2023年3月2023年2月中国厨余垃圾处理器市场总结www.avc-mr.com市场整体：受春节节奏影响2月线上规模小幅上涨数据来源：奥维云网（AVC）线上监测数据 -2-2674.02249.03623.57068.71680.62226.01842.56490.97834.12689.31158.21223.7 -14.7%-11.2%26.2%-30.3%-50.3%-26.8%-40.1%168.7%-32.4%-16.4%-41.6%0.9%-150.0%-100.0%-50.0%0.0%50.0%100.0%150.0%0.02000.04000.06000.08000.010000.012000.014000.022.0322.0422.0522.0622.0722.0822.0922.1022.1122.1223.0123.02销售额（万元）同比增长近一年厨余垃圾处理器线上市场零售量规模表现近一年厨余垃圾处理器线上市场零售额规模表现1265494881413131423833510908879530718380611259557476033-10.6%-21.1%0.6%-28.8%-52.3%-26.3%-40.7%145.6%-20.1%-9.2%-37.9%4.9%-80.0%-30.0%20.0%70.0%120.0%0100002000030000400005000060000700008000022.0322.0422.0522.0622.0722.0822.0922.1022.1122.1223.0123.02销售量（台）同比增长www.avc-mr.com品牌竞争格局：线上前10品牌集中度超85%2022-2023M1-2厨余垃圾处理器线上市场TOP10品牌份额表现数据来源：奥维云网（AVC）线上/线下监测数据-3-32.6%13.9%12.1%7.6%5.6%4.5%3.8%3.2%2.6%1.7%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%贝克巴斯海尔爱适易德汰斯复旦申花唯斯特姆余库勒科斯霍尼韦尔荣事达23M1-222M1-244.8%16.8%16.3%13.8%2.2%1.7%1.3%0.6%0.6%0.5%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%贝克巴斯卡萨帝爱适易唯斯特姆海尔小祤欧琳大胃王易居美的23M1-222M1-22022-2023M1-2厨余垃圾处理器线下KA市场TOP品牌份额表现www.avc-mr.com结构表现-价格段：线下市场5000+价格段环比提升12%数据来源：奥维云网（AVC）线上/线下监测数据 -4-近一年分月线上市场分价格段零售额份额变化近一年分月线下KA市场分价格段零售额份额变化3%2%3%6%9%6%7%5%7%5%5%5%7%8%4%6%12%12%8%10%5%9%8%8%30%13%16%12%13%23%17%28%32%21%28%28%22%23%9%31%19%16%15%13%17%15%16%16%11%22%13%13%17%11%21%11%12%14%16%16%12%5%22%16%11%21%11%19%14%20%11%10%8%12%23%8%14%6%15%7%5%5%8%4%2%4%5%3%1%1%2%2%4%6%2%8%22.03 22.04 22.05 22.06 22.07 22.08 22.09 22.10 22.11 22.12 23.01 23.02a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999h.4000-4999i.5000-5999j.6000+13%7%14%15%15%10%9%8%7%8%2...