【奥维报告】2023年Q1中国厨余垃圾处理器市场总结报告-10页免费下载

奥维云网（AVC）呈送2023年4月2023年Q1中国厨余垃圾处理器市场总结www.avc-mr.com市场整体：Q1线上零售额同比下降21.6%数据来源：奥维云网（AVC）线上监测数据 -2-2249.03623.57068.71680.62226.01842.56490.97834.12689.31158.21223.7 2221.0-11.2%26.2%-30.3%-50.3%-26.8%-40.1%168.7%-32.4%-16.4%-41.6%0.9%-16.9%-150.0%-100.0%-50.0%0.0%50.0%100.0%150.0%0.02000.04000.06000.08000.010000.012000.014000.022.0422.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.03销售额（万元）同比增长近一年厨余垃圾处理器线上市场零售量规模表现近一年厨余垃圾处理器线上市场零售额规模表现9488141313142383351090887953071838061125955747603311637-21.1%0.6%-28.8%-52.3%-26.3%-40.7%145.6%-20.1%-9.2%-37.9%4.9%-8.0%-80.0%-30.0%20.0%70.0%120.0%0100002000030000400005000060000700008000022.0422.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.03销售量（台）同比增长Q1零售额4603.0万元，同比下降21.6%Q1零售量2.3万台，同比下降15.3%www.avc-mr.com品牌竞争格局：线上前5品牌集中度超70%2022Q1-2023Q1厨余垃圾处理器线上市场TOP10品牌份额表现数据来源：奥维云网（AVC）线上/线下监测数据-3-33.88%13.09%10.71%6.73%6.28%6.14%4.47%2.72%2.13%1.43%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%贝克巴斯海尔爱适易唯斯特姆复旦申花德汰斯余库霍尼韦尔勒科斯荣事达23Q122Q143.38%16.91%15.71%10.81%5.04%2.32%2.26%0.44%0.40%0.38%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%贝克巴斯爱适易卡萨帝唯斯特姆小祤欧琳海尔美的西屋大胃王23Q122Q12022Q1-2023Q1厨余垃圾处理器线下KA市场TOP品牌份额表现www.avc-mr.com结构表现-价格段：低端和高端两端价格段份额增长明显数据来源：奥维云网（AVC）线上/线下监测数据 -4-近一年分月线上市场分价格段零售额份额变化近一年分月线下KA市场分价格段零售额份额变化2%3%6%9%6%8%5%7%5%5%5%6%8%4%6%12%12%8%10%5%9%8%8%11%13%16%12%13%23%17%28%32%21%28%28%23%23%9%31%19%16%15%13%17%15%16%16%18%22%13%13%17%11%21%11%12%14%16%16%16%5%22%16%11%21%11%19%14%20%11%10%6%12%23%8%14%6%15%7%5%5%8%4%9%4%5%3%1%1%2%2%4%6%2%8%7%22.04 22.05 22.06 22.07 22.08 22.09 22.1 22.11 22.12 23.01 23.02 23.03a.1000-b.1000-1499c.1500-1999d.2000-2499e.25...