【奥维报告】2023年4月中国厨余垃圾处理器市场总结报告-10页免费下载

奥维云网（AVC）呈送2023年5月2023年4月中国厨余垃圾处理器市场总结www.avc-mr.com市场整体：4月线上零售额1540.3万元，同比下降31.5%数据来源：奥维云网（AVC）线上监测数据 -2-3623.57068.71680.62226.01842.56490.97834.12689.31158.21223.72221.01540.326.2%-30.3%-50.3%-26.8%-40.1%168.7%-32.4%-16.4%-41.6%0.9%-16.9%-31.5%-150.0%-100.0%-50.0%0.0%50.0%100.0%150.0%0.02000.04000.06000.08000.010000.012000.014000.022.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.04销售额（万元）同比增长近一年厨余垃圾处理器线上市场零售量规模表现近一年厨余垃圾处理器线上市场零售额规模表现14131314238335109088795307183806112595574760331163776670.6%-28.8%-52.3%-26.3%-40.7%145.6%-20.1%-9.2%-37.9%4.9%-8.0%-19.2%-80.0%-30.0%20.0%70.0%120.0%0100002000030000400005000060000700008000022.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.04销售量（台）同比增长1-4月零售额6143.2万元，同比下降24.3%1-4月零售量3.1万台，同比下降16.3%www.avc-mr.com品牌竞争格局：线上前10品牌集中度超70%2022-2023M04厨余垃圾处理器线上市场TOP10品牌份额表现数据来源：奥维云网（AVC）线上/线下监测数据-3-29.2%13.4%10.9%10.0%6.6%5.1%3.8%2.3%1.9%1.9%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%贝克巴斯爱适易海尔唯斯特姆德汰斯复旦申花余库霍尼韦尔德普仕荣事达23M0422M0434.3%21.0%16.4%12.4%7.7%2.1%1.7%1.3%1.0%0.5%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%贝克巴斯卡萨帝爱适易唯斯特姆小祤大胃王欧琳海尔美的华帝23M0422M042022-2023M04厨余垃圾处理器线下KA市场TOP品牌份额表现www.avc-mr.com结构表现-价格段：线下市场5000+价格段环比提升12%数据来源：奥维云网（AVC）线上/线下监测数据 -4-近一年分月线上市场分价格段零售额份额变化近一年分月线下KA市场分价格段零售额份额变化3%6%9%6%7%5%7%5%5%5%6%5%4%6%12%12%8%10%5%9%8%8%11%14%16%12%13%23%17%28%32%21%28%28%23%19%9%31%19%16%15%13%17%15%16%16%18%23%13%13%17%11%21%11%12%14%16%16%16%13%22%16%11%21%11%19%14%20%11%10%6%8%23%8%14%6%15%7%5%5%8%4%9%8%5%3%1%1%2%2%4%6%2%8%7%5%22.05 22.06 22.07 22.08 22.09 22.10 22.11 22.12 23.01 23.02 23.03 23.04a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499...