Fuelling the Future: How Business, Finance and Policy can Accelerate the Clean Fuels MarketW H I T E P A P E RJ A N U A R Y 2 0 2 6In collaboration with Bain & CompanyImages: Unsplash +, Adobe StockDisclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.© 2026 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.ContentsForewordExecutive summary1 Clean fuels: unlocking value from the new energy system1.1 The role of clean fuels in energy’s future1.2 Unlocking societal value – global opportunities and regional realities2 Clean fuels landscape: scaling-up to the future2.1 Clean fuel market and techno-economic dynamics2.2 Implications for scaling-up the market in the next decade3 Turning ambitions into projects: key solutions to unlock investment3.1 Investment barriers to project progress3.2 Three levers to unlock investmentCall to actionAppendixContributorsEndnotes3467912131920212240414243Fuelling the Future: How Business, Finance and Policy can Accelerate the Clean Fuels Market2ForewordThe global energy system is changing fast, driven by mounting energy security and climate risks, alongside accelerating innovation and investment in energy. Yet changes are uneven, and shifting g...