IBMInstituteforBusinessValue|ResearchInsightsReimaginehumanpotentialinthegenAIeraRevolutionizingworktoboostbusinessvalue2IBMpartnerswithclientstoaddresstheiruniquetalentgoalsandchallenges,digdeeptounderstandtheirworkforcerealities,andcreatestrategiesthatunlocknewlevelsofperformanceinsidetheirbusiness.Together,wehelpdeliverbusinessvalueandreimagineHumanResourceswithAIatthecore.Formoreinformation,pleasevisitibm.com/consulting/talent-managementHowIBMcanhelp1100%oforganizationsarefeelingtheimpactofAIandautomation.Thequestionisnolongerif,buthow,toadapt.Organizationsthatthrivewillbethosethatrecognizethevalueofhumanpotentialandinvestinskillingnowandinthefuture.Yetcurrently,onlytwo-thirdsoforganizationsarefollowingthispath.DespitethebusinesscaseforAI,employeesarestrugglingtomakesenseoftheirrolesinthisnewera.Onlyhalfoforganizationsareclearlyarticulatingtheirfutureofworkvisiontotheirpeople.ThelackofopencommunicationaboutAI’simpactleavesemployeeschallengedtomakesenseofhowtheirjobroleswillevolve.Norisk,noprogress.Productandserviceinnovationranksasthehighestbusinesspriorityfororganizationsoverthenextthreeyears.1Butwithoutclearguardrailsandasafespacesanctionedbytheirleaders,employeesareunclearonjusthowmuchrisk-takingandinnovationtheirorganizationfindsacceptable.Onlyhalfoforganizationsareclearlyarticulatingtheirfutureofworkvisiontotheirpeople.Keytakeaways2ThepowerofgenerativeAIisonlyasstrongaspeople’swillingnesstouseit.Toooften,organizationsaresolelyfocusedonhowgenerativeAIcansimplifyandautomatetoday’sprocesses—manyofthemroutineandmundane.Whilesuchmeasuresmayincreaseproductivity,executivesareoverlookingarareopportunitytorevolutionizeemployeepotentialandpioneeranewfuturefortheirorganization.It’safutureofworkthatencompassestheevolvinglandscapeofwork,shapedbychangingworkforceexpectations,newworkplacepractices,andadvancementsintechnology,especiallyAIandautomation.That’swhyorganizationsneedtofirstenvisionthetechnologynotasastandalone,butwithinthecontextoftheirworkforce.HowcangenerativeAIhelporganizationsreimaginejobrolesthatwilldriveimprovedoutcomesandenhancedbusinessvalue?Forstarters,itcanbeusedtohelprevealuntappedpotentialandreinventworkflows.Andleveragedstrategically—usingthetechnologytointegratesystems,data,andpeopleacrossbusinessfunctions—generativeAIcanhelpbolsterafutureofworkstrategy,andevenforecastemployeepotential.InpartnershipwithOracle,theIBMInstituteforBusinessValue(IBMIBV)interviewed1,000C-suiteexecutivesacross20countriesand20industriestolearnmore(see“Researchandstudymethodology”onpage20).Weaskedexecutivestoshareinsightsabouttheirplans,actions,andaspirationsforrealizingtheirfutureofworkstrategy.Howaretheyintegratingtechnology,adaptingworkforcepractices,andenhancingemployeeexperiencestodriveinnovation?IntroductionOrganizationsneedtofirstenvisiongenAInotasastandalone,butwithinthecontextoftheirworkforce.5Onevisionarygroupofexecutivesisfocusedonboostingengagement,skillsdevelopment,andbottom-linebusinessresults.Thesevisionariesarebettingbigontheirfuture,withactionsandinvestmentsthatcanmakeadifferencetotheirbottomline.Visionariesprojectstrongfinancialoutcomes,with27%expectingtheirfutureofworkstrategytogenerateadditionalROItoday.43%anticipateadditionalROIby2026.Andtodate,intheseearlyphasesofgenerativeAIadoption,theyarereporting35%moreoverallprofitabilityrelativetotheircompe...
