24th Annual Global Automotive Executive SurveyGetting real about the EV transitionIt’s still an exciting—and rewarding—journey, but it may take longer and the ride won’t be smooth.KPMG. Make the Difference.kpmg.com/automotiveContentsForeword03Main findings04The global outlook06Powertrains09Digital consumers15Supply chains19Technology23What to do now30How KPMG can help31Respondent profile32About the author34KPMG contacts352© 2024 Copyright owned by one or more of the KPMG International entities. KPMG International entities provide no services to clients. All rights reserved.ForewordOur 24th Annual KPMG Global Automotive Executive Survey comes at a pivotal moment for automakers. The business opportunities have never seemed greater, driven by advances in electric powertrains, self-driving technology, and the promise of a more magical customer experience in the vehicle. In the factory, the showroom, and on e-commerce sites, AI and other technologies are changing how cars are made, sold, and serviced.Three years ago, when we published “Place your billion-dollar bets wisely: Powertrain strategies for the post-ICE automotive industry,” we laid out the challenges and opportunities in the development of the market for electric vehicles. Then, even predictions of analysts diverged on how rapidly EVs would penetrate global markets.1 Last year there was still wide variation in expectations about EV uptake among executives in our annual survey.2 But our latest survey of more than 1,000 executives in 30 countries and territories, shows that the industry is becoming more sober about market prospects. Having committed more than half a trillion dollars to the EV transition, the industry is asking when companies will see a return on th...
