1SUSTAINABLE TRAVEL REPORT 20232In a world with the turbulence of geopolitical conflict and rising inflation, travelers are increasingly recognizing the urgency to act now to save the planet for future generations. The most extensive Sustainable Travel research from Booking.com to date also highlights a divide in people’s actions; some are more intentional about how they spend their money with the perception that sustainable travel options are too expensive, while others are willing to pay more for these options to feel reassured they are driving impact. Despite financial barriers, it’s clear there’s a huge appetite for sustainable solutions – especially those that don’t impact spend. On a micro level, today’s responsible traveler is converting intent into action with a meaningful uptick in more sustainable travel behaviors such as turning off the air conditioning and reusing towels in accommodations. Travelers are also making conscious choices beyond everyday habits such as choosing more sustainable ground transport and shopping local. From the economy to the environment, travelers are rethinking what ‘value’ means to them. At a macro level, sustainable trends point to an increase in more purposeful travel in The Dilemma Dividing Sustainable Travel in 2023 2Now in its eighth year, Booking.com’s annual Sustainable Travel Report, which gathered insights from over 33,000 travelers across 35 countries and territories, spotlights how economic uncertainty is informing meaningful sustainable travel decisions this year. This highlights a dilemma where people feel potentially forced to choose between cutting costs and making more sustainable travel choices. Travelers are rethinking what ‘value’ means to them, f...
