© GfK1EV Trends in GermanyMarket regulatory aspects and Consumer perspectiveJan Pfitzner, Stephan BetzConsumer & Marketing InsightsDecember 4, 2023© GfK2Framework.04/12/2023Market regulatory aspectsConsumer perspective© GfK3EVs are developing well in Germany, but still only make up a small proportion of all vehicles. Source: Kraftfahrbundesamt (KBA), Eurostat04/12/2023050.000100.000150.000200.000250.000300.000350.000400.000450.000500.0002013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023New EV registrations in GermanyEV share among vehiclesin GermanyPetrol Diesel91%PHEV2%EV3%others4%GermanyNetherlands/BelgiumFranceUnited KingdomSweden/Norway12345Europe Top 5(EV Registrations 2023)Still dominated by European brands and TeslaChinese Brands with market entry in the past 2 years▪ Germany still plays the leading role in terms of EV vehicle registrations in Europe. The UK, France, the Benelux countries Belgium and the Netherlands, as well as the Scandinavian countries Sweden and Norway follow.▪ Even though EV registrations in Germany are increasing significantly, the share of all vehicles is still only 3%.▪ In addition to Tesla, European brands dominate the portfolio, but Chinese brands have been entering the market since 2022.© GfK32023 (01-10): 424.6232023 (01-10): 424.623© GfK4The target of 15 million EVs in Germany is not yet in sight.04/12/2023▪ With only 1.5 million registered electric vehicles (EV) to date, Germany is currently not on track to achieve its target of 15 million EVs until 2030. ▪ The framework conditions were discussed at the so-called "Autogipfel" in Berlin, which was attended by the Federal Chancellor and leading figures from the industry. One important topic was the quest for more affordable EVs.© GfK4„...
