【奥维报告】2023年1月中国厨余垃圾处理器市场总结报告-10页免费下载

奥维云网（AVC）呈送2023年2月2023年1月中国厨余垃圾处理器市场总结www.avc-mr.com市场整体：受春节假期影响1月线上规模大幅下滑数据来源：奥维云网（AVC）线上监测数据 -2-1983.81213.22674.02249.03623.57068.71680.61737.11583.35090.95494.31874.4634.7-15.5%6.3%-14.7%-11.2%26.2%-30.3%-50.3%-42.9%-48.6%110.7%-52.6%-41.7%-68.0%-90.0%-40.0%10.0%60.0%110.0%0.02000.04000.06000.08000.010000.012000.014000.022.0122.0222.0322.0422.0522.0622.0722.0822.0922.1022.1122.1223.01销售额（万元）同比增长近一年厨余垃圾处理器线上市场零售量规模表现近一年厨余垃圾处理器线上市场零售额规模表现925757501265494881413131423833582847541237252698186803126-16.0%1.5%-10.6%-21.1%0.6%-28.8%-52.3%-44.0%-49.2%89.7%-43.3%-37.4%-66.2%-80.0%-60.0%-40.0%-20.0%0.0%20.0%40.0%60.0%80.0%100.0%0100002000030000400005000060000700008000022.0122.0222.0322.0422.0522.0622.0722.0822.0922.1022.1122.1223.01销售量（台）同比增长www.avc-mr.com品牌竞争格局：线上前10品牌集中度超85%2022M01-2023M01厨余垃圾处理器线上市场TOP10品牌份额表现数据来源：奥维云网（AVC）线上/线下监测数据-3-26.7%13.6%13.6%11.4%5.7%4.6%4.2%3.2%1.9%1.6%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%贝克巴斯德汰斯爱适易复旦申花海尔余库勒科斯唯斯特姆贝尔通荣事达23M0122M0167.3%13.3%8.6%4.8%4.1%1.1%0.5%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%贝克巴斯爱适易卡萨帝唯斯特姆海尔小祤华帝23M0122M012022M01-2023M01厨余垃圾处理器线下KA市场TOP品牌份额表现www.avc-mr.com结构表现-价格段：线上市场3500+价格段环比提升9%数据来源：奥维云网（AVC）线上/线下监测数据 -4-近一年分月线上市场分价格段零售额份额变化近一年分月线下KA市场分价格段零售额份额变化3%3%2%3%6%9%6%9%5%8%5%5%14%7%8%4%6%12%6%5%5%4%9%6%22%30%13%16%12%13%27%19%31%34%20%28%17%22%23%9%31%19%15%14%12%13%14%15%15%11%22%13%13%17%10%21%11%11%12%12%4%12%5%22%16%11%25%12%23%17%25%9%13%8%12%23%8%14%7%16%7%4%4%17%6%2%4%5%3%1%1%2%2%4%7%2%22.02 22.03 22.04 22.05 22.06 22.07 22.08 22.09 22.10 22.11 22.12 23.01a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999h.4000-4999i.5000-5999j.6000+6%13%7%14%18%19%1...