SustainabilityGap Index:Greenwashing vs GreenhushingThe inaugural report on the conflict between sustainability perceptions and performance. June 2023Brand Finance Sustainability Perceptions Index 2023brandirectory.com/sustainability 2Contents.© 2023 All rights reserved. Brand Finance Plc.Foreword 3Communicating the Importance of the Alliance of Sustainability and Finance Robert Haigh, Strategy and Sustainability Director, Brand Finance Methodology. 4Research Analysis. 9IAA Insights. 16Delivering on sustainability through comprehension 17 and community Sasan Saeidi, World President & Chairman, IAAThe Paradox of Greenwashing 18 Hervé de Clerck, VP IAA Global, Sustainability Council ChairCreating a smarter regulatory environmentthat protects 19 consumers, allows businessesto thrive, and helps save the earth too Jeffrey A. Greenbaum, Chair, IAA Public Policy CouncilA Global Compass for Sustainability 20 Dagmara Szulce, Managing Director, IAA GlobalSustainability Perceptions Gap Value Ranking (USDm) 21Our Services. 26Robert Haigh Strategy & Sustainability Director, Brand FinanceBrand Finance Sustainability Gap Index 2023brandirectory.com/sustainability-gap-index 3Communicating the Importance of the Alliance of Sustainability and Finance.In April, we celebrated the 54th anniversary of Earth Day. 2023’s theme is ‘Invest in our Planet’. Highlighting the link between finance and sustainability is timely and essential, but the message isn’t a new one. Investors, CFOs and CEOs have been told by campaigners, NGOs, and sustainability teams for years that committing financially to sustainability is both the right thing to do and a business imperative. However, a sticking point has been that without articulating the case in financial terms, enabling ...
