Productcarbonfootprint labellingConsumerresearch2020Who we areEstablished in 2001, the Carbon Trust works with businesses, governments and institutions around the world, helping them contribute to, and benefit from, a more sustainable future through carbon reduction, resource efficiency strategies, and commercialising low carbon businesses, systems and technologies.The Carbon Trust:• works with corporates and governments, helping them to align their strategies with climate science and meet the goals of the Paris Agreement;• provides expert advice and assurance, giving investors and financial institutions the confidence that green finance will have genuinely green outcomes; and• supports the development of low carbon technologies and solutions, building the foundations for the energy system of the future.Headquartered in London, the Carbon Trust has a global team of over 200 staff, representing over 30 nationalities, based across five continents.ContentsIntroduction Summary of resultsThe research 2020 resultsHow important to consumers is corporate action to reduce product carbon footprints?Do consumers think carbon labelling is a good idea?Are the carbon emissions of a product a factor in consumers’ purchasing decisions?If a company has reduced the carbon footprint of a product, how does it change consumers’ brand perception?Year-on-year comparisonsNotes on researchInternational resultsFrance GermanyItalySpainSwedenThe NetherlandsUKUS1223456789101112131415161718During the last few years the climate crisis has become ever more present in the public consciousness. Unprecedented natural disasters such as the bushfires in Australia and flooding in Indonesia and the UK has coincided with an increased level of climate activism. In 2019, p...
