How new rules are reshuffling consumer goods markets The sustainability gameTHE BIGMore and more countries around the globe are committing themselves to and regulation is going to increase significantly. → P. 12net zero Our Consumer Pressure Index, based on analysis of conversations across 14 countries, shows that sustainability is not just a purchasing criterion for consumers – it's a hygiene factor. → P. 0884 millionKey consumer goods industries currently estimate the market to be worth around in retail sales globally – but to secure future growth, they must now put sustainability at the heart of their strategy. → P. 05USD 14 trillionCover illustration: Anton Hallmann / Sepia1 – PAGE 05 The rules of the game are changing. Sustainability is a matter of survival. 2 – PAGE 08 Consumer and regulatory pressure is growing. We provide transparency. 3 – PAGE 14 From food and beverages to luxury. Deep dives into key consumer goods industries and their sustainability efforts. 4 – PAGE 29 Solutions for consumer goods companies. Our recommendations.ContentsThe sustainability game | Think:Act 3Executive SummaryENVIRONMENTAL, SOCIAL AND CORPORATE GOVERNANCE issues are front of mind for executives in all types of industries today, and the consumer goods industry is no exception. Pressure from consumers on the one side and regulators on the other is reshaping consumer goods markets and radically changing the rules of the game. Companies must act fast or risk seeing their revenues collapse – and potentially their very existence called into question.But with every risk comes opportunity. Research carried out for the purpose of this study, including an analysis of some 84 million posts on social media, e-co...